Dallas isn’t a flash in the pan. TNT:  The 2d episode of DALLAS held up well from its premiere–surprisingly, even more so with younger audiences than with total viewers.  18-49 demo number fell from 1.5 to 1.3, a 15% drop that’s more than reasonable given the premiere’s hype and the network’s huge marketing campaign for […]

  Not all publicity is good publicity. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

The networks premiered their Wednesday nights last night (mostly), and they finished in the order we forecast back in May (FOX #1, CBS and ABC fighting for #2, and NBC a distant #4).  But three of the four networks are well below our predicted rating levels and well below the ratings from the Wednesday premiere […]

  This wasn’t what NBC had in mind. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  Not much of note. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

    The calendar may say it’s too early for the dog days of summer, but they’ve arrived at CBS.   CBS:  DOGS IN THE CITY fell sharply from its low debut to an awful 0.9, below most of the reruns on NBC and ABC.  After that, procedural reruns were at 1.2-1.3. FOX:  The night’s […]

      Analysis to follow.       Broadcast Official Nationals Program Ratings Chart   Top 50 Original Cable Telecasts with Demographic Detail Top 150 Original Cable Telecasts To search for a show: type Ctrl-F and type your show title in the search box. Top 150 Original Cable Telecasts: Sunday July 11, 2021 P18-49 P2+ Rank […]

      Analysis to follow.       Broadcast Official Nationals Program Ratings Chart   Top 50 Original Cable Telecasts with Demographic Detail Top 150 Original Cable Telecasts To search for a show: type Ctrl-F and type your show title in the search box. Top 150 Original Cable Telecasts: Saturday July 3, 2021 P18-49 P2+ Rank […]