> On a rare night this week not affected by baseball, a mixed set of results for the networks. NBC:  The strategy of double-pumping WHITNEY and PRIME SUSPECT with repeat episodes on Mondays and Wednesdays in order to expose new viewers to the shows backfired:  those people must not have liked what they saw, because […]

  It was SURVIVOR’s turn for a cycle finale win. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  NETWORK UPDATE:  There were 0.1 increases for THE BIG BANG THEORY and the 2 1/2 MEN finale in final numbers.  THE ODD COUPLE stayed where it was, but it was very steady throughout its half-hour (up 0.1 at 8:45PM), which is a promising sign.  In addition, SCANDAL and HOW TO GET AWAY WITH MURDER […]

The second night of the London Summer Olympics (and the first night of competition featuring Beach Volleyball, Men’s Gymnastics Qualifying, and Swimming — including the official changing of the guard as Michael Phelps failed to make the medal stand in his first try while the younger Ryan Lochte took the gold) averaged an 8.2 rating […]

> Don’t get too excited about that increase in SMASH‘s 18-49 rating last night, because it just vanished.  In the final Nielsen numbers, Smash came back down to the same 2.3 number it had last week.  (Castle was also lowered a tenth of a point.)   The lower number is nothing to panic about.  The final […]

Another dull night for the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  NOTE:  ABC and CBS ratings may adjust in finals due to local preemptions for THURSDAY NIGHT FOOTBALL. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership […]

>As we enter the second week of the May Sweep, FOX and ABC had very similar ratings to last week, while CBS popped up with a nice increase for Big Bang Theory.  On NBC, The Office was up a bit from last week, but NBC stayed at the same overall nightly number as last week […]