An OK start for CLARICE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  A strong night for NBC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

>American Idol rebounded last night, pushing FOX to another Thursday win.  But CBS was the real winner last night.  With mostly repeats, they earned a strong second place finish on the night with four comedies and a drama.  Most likely next fall, a configuration like last night’s will dominate this important night when original episodes […]

  Mitch Metcalf and I, along with veteran network executive Ted Frank, have put together our own versions of the schedules (the real ones will be announced at the nework Upfronts in New York next week). We’ve posted our recommended schedules for NBC, FOX and CBS.  ABC will announce its schedule on Tuesday, but before […]

        NETWORK FINALS:  As expected, both DANCING WITH THE STARS and THE GOOD DOCTOR dropped 0.2 after football adjustment, but 2.2 for THE GOOD DOCTOR is still a great number, and unsurprisingly ABC has already given it a full-season order.  On CBS, THE BIG BANG THEORY gained 0.2 in final numbers, but […]

  The Tuesday battle between NBC and ABC tightened. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

        NETWORK FINALS:  SUNDAY NIGHT FOOTBALL adjusted to 5.4, up 0.8 from last week’s game.  In addition, AMERICA’S FUNNIEST HOME VIDEOS and BOB’S BURGERS gained 0.1 in final numbers, while PANDORA lost the same, putting it at zero (more precisely 0.04).          Broadcast Official Nationals Program Ratings Chart   […]

The AUDIENCE MAP series returns with a look back at the complete 2014-2015 television season.  ABC’s primetime lineup is shown below.  As a reminder, the programs are arranged by broadcast schedule, with each show placed on the night it spent most of the season.  The audience share for each of 30 gender-age subgroups is noted […]