Note that due to an overrun for THE MASTERS, the CBS primetime schedule began at 7:25PM in most of the country, which will lead to adjustments in finals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews […]

  Summer Wednesdays approach their end pretty much in place. NBC:  AMERICA’S GOT TALENT was up a tick from last week’s low to 2.2 (the 8PM clip show stayed at 1.3).  CAMP is currently even with last week’s low 0.9, but it began at 10:01PM, so that could change in final numbers. FOX:  The 9PM […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for MAGNUM PI and WWE SMACKDOWN.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHIGHTS:  ESPN’s NBA doubleheader was at 0.30/0.28.  On VH1, RUPAUL’S DRAG RACE gained 0.02 to 0.26, and UNTUCKED ticked up to 0.18.  […]

The NBA Playoffs continue to dominate the top of the weekly cable ratings chart, with two games hitting a 2.2 rating with Adults 18-49 (Oklahoma City at Dallas on Thursday and the L.A. Lakers at Denver on Sunday, both on TNT and both coincidentally averaging the same number of Viewers 2+).  Five other NBA Playoff […]

  A Duke nail-biter gave a big boost to CBS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  SURVIVOR had a steady return. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  A few Thursday footnotes before the dreary Friday numbers.  NBC, with a 1.1 primetime average, not only tied its all-time in-season low for a Thursday without reruns, it was in 7th place among all networks, behind not just ABC, CBS, FOX and Univision, but also NFL Network and TBS (and it tied the 8PM […]

        NETWORK FINALS:  After adjustment for the PGA Championship overrun, 60 MINUTES fell 0.3 and BIG BROTHER gained 0.3.  In addition, the TEEN CHOICE AWARDS lost 0.1, the rerun of THE SIMPSONS dropped 0.3, the rerun of BOB’S BURGERS was down 0.2, and the rerun of AMERICA’S FUNNIEST HOME VIDEOS lost 0.1 […]