>FOX took Wednesday night with a 3.5 rating from 8-10 pm.  A 90-minute X Factor bounced back to a 3.7 rating from 8:00-9:30 after a Thanksgiving week lull.  I Hate My Teenage Daughter premiered at 9:30 with a 2.8 rating, good enough to win the half hour because ABC and CBS were in repeats.  However, […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

  It was SURVIVOR’s turn for a cycle finale win. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

SUNDAY SPORTS.  Sunday was the extremely powerful doubleheader of the NFC and AFC Championship Games (26.1 and 27.9 Household ratings, respectively, in the 70% of the country covered by the 56 markets with local Nielsen meters).  Early in the day before football started, NBC managed a 1.4 rating for its second day of the strike-shortened […]

>CBS aired the low-rated first round of the NCAA basketball tournament, falling to a fourth-place 1.7 rating with Adults 18-49 (the same as last year’s result).  ABC received some decent news with Missing premiering to a 2.0 rating at 8 pm.  Not a huge number but better than the mid-1 rating they have seen for […]

  CBS has canceled PARTNERS, and pulled it from the Monday night schedule.  The show, created by the Will & Grace team of Max Mutchnick and David Kohan, never got a grip on much viewership, and was by far the lowest-rated show in the network’s crucial Monday line-up of sitcoms, so this isn’t much of […]

> The word “turkey” comes to mind when looking at last night’s pre-holiday landscape. ABC:  The cycle finale of DANCING WITH THE STARS was of course the highest rated show of the night and enough to give ABC the Tuesday win, but in keeping with the way this whole cycle has gone, it was distressingly […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]