The AUDIENCE MAP series continues with a look at fall 2015:  The CW’s primetime lineup is shown below.  As a reminder, the programs are arranged by broadcast schedule, with each show placed on the night it spent most of the season so far.  The audience share for each of 30 gender-age subgroups is noted for each […]

        NETWORK FINALS:  EMPIRE gained 0.1 (keeping it above its series low) and BLACK-ISH lost 0.1 in final numbers.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Somewhat weirdly, the premiere of Syfy’s INCORPORATED rated higher on its USA simulcast (0.20) then on Syfy itself (0.15). Neither […]

        NETWORK FINALS:  THE CONNERS and THE VOICE gained 0.1 in final numbers, while NEW AMSTERDAM lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Postseason baseball arrived with TBS’s MLB WILD CARD game at 1.33.  On MTV, TEEN MOM gained 0.06 to 0.46, […]

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  CBS racks up another victory (helped by an hour of The Masters spilling into prime time Sunday). Weekly Rating Apr 8-14 18-49 Rating vs Last Year CBS 2.44 -0.6% Down from 2.68 last week FOX […]

  The first MONDAY NIGHT FOOTBALL-less Monday of the season was solid for the networks, especially in the 8PM hour. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership […]

        NETWORK FINALS:  There were no changes from the preliminary morning ratings.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA doubleheader was at 1.12 (Lakers vs. Milwaukee)/0.79 (Houston vs. Clippers).  CNN’s coverage of the latest DEMOCRATIC CANDIDATES DEBATE (which aired on PBS as well) […]

  I FEEL BAD felt OK at best. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

> A lot can happen between the creation of a TV pilot in the spring and production of episodes for the regular season:  a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have had their own turnover in the off-season) give plenty of notes, both helpful and otherwise, and […]