August 17, 2016



On a mixed night in recent OLYMPICS rating history, Rio had a small dip.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and Olympics comparisons follow the chart.

Fast Demo 2016 Aug TUE.16

NBC:  Night 12 of the SUMMER OLYMPICS has ranged everywhere from a 1.7 drop (Sydney) to a 1.3 increase (London).  Rio was in between, down 0.2 from Monday to a preliminary 6.8.  However, its 12-day average is still a full point below the next-lowest Summer Olympics of the past 20 years.

ABC:  BACHELOR IN PARADISE increased by 0.2 from last Tuesday to 1.3, and the AFTER-SHOW was up 0.1 to 0.6.  The night was rounded off by 0.4/0.3 sitcom reruns.

CBS:  Between 0.8/0.6 procedural reruns, ZOO gained 0.1 to 0.7.

FOX:  Reruns at 0.3-0.4.

CW:  Reruns at 0.3.

CW premieres the docu-miniseries MY LAST DAYS tonight.

RIO OLYMPIC RATINGS So Far Compared to Previous Summer Games:

Summer Olympics 2016 thru 08 16

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Aug TUE.16

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.