The 10PM slot was just sad. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

        NETWORK FINALS:  CBS’s NCAA TOURNAMENT coverage adjusted to 1.9/2.0/2.7.  In addition, STATION 19 fell 0.1 in final numbers, not great news for a premiere.  Elsewhere, AP BIO gained 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TBS’s part of NCAA TOURNAMENT coverage led Thursday […]

The kitchen outrated the boudoir. ABC:  BACHELOR PAD wasn’t able to capitalize on the strong ratings for Sunday’s Bachelorette finale, premiering with a 1.4 that was way below last year’s 2.2 start.  That didn’t help THE GLASS HOUSE, which matched its 0.8 low. FOX:  The HELL’S KITCHEN/MASTERCHEF pairing continues to work, with 2.6/2.7 that gave […]

        NETWORK FINALS:  The PALEY CENTER SALUTES WILL & GRACE special and the rerun of THE ORVILLE each lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  FX’s AMERICAN HORROR STORY: CULT was again on top of Tuesday cable, down 0.09 from […]

      NETWORK FINALS:  ABC’s NBA game adjusted to 0.49.  In addition, the SVU rerun dropped to the next-lowest tenth.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN dominated Saturday cable with UFC PRELIMS at 0.36, an NBA doubleheader at 0.36/0.28, TOP RANK BOXING at 0.23 and […]

  BROADCAST FINALS ABC:  Sandwiched between reruns at 0.35/0.21, PARENT TEST was at 0.25. CBS:  Reruns at 0.32/0.26/0.20/0.19. NBC:  THE WHEEL was at 0.30, followed by reruns at 0.19/0.24/0.25. FOX:  Reruns at 0.19/0.15/0.14. CW:  POPSTARS was at 0.04, followed by reruns at 0.03/0.03. AMAZON:  THURSDAY NUGHT FOOTBALL was at 3.32, up half a point from […]

  Not a good night for anyone. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  NETWORK UPDATE:  Once the final round of THE MASTERS TOURNAMENT was adjusted out of the numbers, all of CBS’s line-up went down, by 0.3 for 60 MINUTES (to 1.8), and by 0.1 for each of MADAM SECRETARY (1.4), THE GOOD WIFE (1.1) and BATTLE CREEK (0.7).  Elsewhere, AMERICA’S FUNNIEST HOME VIDEOS gained 0.1. Ratings […]