STAR showed signs of life. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

        BROADCAST HIGHLIGHTS:  One thing that hasn’t changed while we were away is that the broadcast networks air little of interest on Saturdays. CABLE HIGHLIGHTS:  NFL Network’s quaduple-header of PRESEASON NFL games swept the Top 4 slots at 0.49/0.49/0.49/0.36.  Adult Swim’s line-up performed as follows (we’ll begin having week-to-week comparisons with the […]

  The NCAA TOURNAMENT CHAMPIONSHIP was dominant but also down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

        NETWORK FINALS:  SUNDAY NIGHT FOOTBALL adjusted to 8.7 in final numbers.  In addition, after adjustment for the football overrun, THE SIMPSONS, SON OF ZORN and THE LAST MAN ON EARTH lost 0.1.  60 MINUTES also lost 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS: […]

Last night in prime time, NBC averaged a preliminary 5.0 from 8-11 pm with Adults 18-49 from 8-11 pm.   The network has often thrown the 8 pm hour out of the nightly average (by delaying national commercials until 9:00).  If 8 pm is excluded, Saturday’s Olympic rating will be around a 6.0 — just […]

Nielsen announced planned delays for daily national ratings (cable and broadcast programs) the rest of this week.  This is how the week’s ratings should roll out.  We will update these times if anything changes. Saturday Jan 10 nationals rescheduled to Tuesday 1 pm 3 pm PT (normally Tuesday morning) Sunday Jan 11 nationals rescheduled to Tuesday 1 pm […]

        NETWORK FINALS:  The NCAA CHAMPIONSHIP adjusted to 7.1, down a full 2 points from the last broadcast airing in 2015 (although up 1.2 from last year’s cable telecast).  The timezone adjustment also pushed the BIG BANG THEORY rerun down to 1.2.  In addition, NBC reshuffled by 0.1, with THE VOICE up […]