>March Madness, the NCAA Men’s Basketball Tournament, kicks off this week on CBS and a trio of cable networks (TNT, TBS and TruTV) with University of Kentucky, Michigan State, Syracuse and University of North Carolina the #1 seeds in the four regions.  The ratings impact in prime time is minimal the first week but builds […]

  NETWORK UPDATE:  THE VOICE, THE FLASH, MASTERCHEF JR and CHICAGO FIRE all gained 0.1 in final numbers, while ABOUT A BOY declined by the same margin.  Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): Controversy about the sex on last week’s SONS OF ANARCHY (FX) […]

  NEW FEATURE: a Broadcast Official Nationals Program Ratings chart which includes final Total Viewers for each show.  We have a limited ability to make revisions to the format (a side-by-side comparison of morning and afternoon ratings isn’t doable, for example), but would appreciate any thoughts and comments. FOX’s COLLEGE FOOTBALL game adjusted down 0.2 […]

        NETWORK FINALS:  OLYMPICS coverage adjusted up 0.1 to 6.9 in final numbers.  In addition, the MADTV rerun lost 0.1.   CABLE HIGHLIGHTS:  USA’s WWE SMACKDOWN led Tuesday cable, up 0.01 from last week to 0.82. OWN’s THE HAVES AND HAVE NOTS slipped 0.06 to 0.79.  On Freeform, PRETTY LITTLE LIARS lost […]

  BROADCAST FINALS ABC:  CMA FEST was at 0.51, down from 0.8 for its 2019 airing. CBS:  BIG BROTHER gained 0.04 to 0.79, THE CHALLENGE lost 0.04 to 0.38, and a SWAT rerun was at 0.17. NBC:  Reruns at 0.26/0.34/0.37. FOX:  MASTERCHEF dropped 0.06 to 0.36, and SO YOU THINK YOU CAN DANCE was down […]

  UPDATE:  The big change came early in the evening, as 60 MINUTES adjusted down 0.6 to 2.0, reflecting the deduction of the time zone viewers who were actually watching NCAA TOURNAMENT coverage.  That overrun rose 0.1 to 4.0, and all the rest of the night’s changes were also a matter of 0.1 up or […]

  Even SUNDAY NIGHT FOOTBALL quieted for the holidays. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows; […]

  THE BACHELORETTE dropped from last week’s season high. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]