DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS FRIDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS FRIDAY CABLE & […]

> Last night, viewers took a stand against the hatred of teenage daughters. FOX:  I HATE MY TEENAGE DAUGHTER, in its 2d airing (and first against new episodes on ABC) slumped to a 2.1 rating, losing more than a third of X FACTOR‘s lead-in 3.3.  The Teenage Daughter numbers may continue to be erratic, because […]

  A pair of annual events returned. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

After two atypical Tuesdays (Election Night and a two-hour Voice the week before), NBC has come back down to a 2.6 rating with adults 18-49 on Tuesday (below the 3.3 Tuesday average so far this season), just slightly ahead of CBS (last night’s 2.5 on CBS virtually matches the 2.6 Tuesday average so far this season).  The […]

World Series Game 1 on FOX (New York Mets at Kansas City Royals 10.27.2015) averaged a 4.6 adult 18-49 rating and 15.3 million viewers 2+ in the fast nationals for the prime time portion of the game.  Of course, last night’s game went well beyond 11 pm ET: a 14 inning affair that lasted over […]

ABC bundles up for a long, cold summer. ABC:  The Oklahoma City Thunder only had one win in them against the Heat, and while last night’s NBA FINALS Game 5 was the overwhelming winner of the night, beating all 5 competing broadcast networks (including Univision) combined, the sports nexus of the TV universe is about […]

The World Series survives another year… but only with the help of football. FOX:  There’s a certain irony in the fact that WORLD SERIES GAME 4 avoided record lows (as detailed in Mitch Metcalf’s Daily Ratings Report today) mainly because the late afternoon down-to-the-wire NY Giants vs. Dallas Cowboys NFL FOOTBALL game gave baseball a […]

  A moderately good night for some newcomers. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]