With 3 weeks to go until the London Olympics, NBC is already reaping some of the benefits of its coverage.
NBC: Nothing on the other networks could do more than tie the lowest-rated hour of last night’s US OLYMPIC TRIALS with a 1.4. The highest rated Trials hours, Women’s Gymnastics in the 9-11PM slot, more than doubled anything on the other networks with a 3.2. That was also the highest rated Trials telecast in almost a dozen years. However, it wouldn’t be NBC if there weren’t some bad news attached: tonight’s scheduled bonanza of a live runoff to determine the final spot in the Womens 100m has been canceled because Jeneba Tarmoh decided to concede the spot to Allyson Felix.
ABC: NBC’s sports coverage decimated ABC’s original programming, and SECRET MILLIONAIRE and EXTREME MAKEOVER: WEIGHT LOSS EDITION were down to 1.1/1.2, from 1.5/1.5 the last time they aired.
FOX: The boxoffice success of Ted this weekend didn’t send fans to FOX’s Seth MacFarlane reruns, as FAMILY GUY was down to a 1.4, a drop of 0.3 from its last airing, when the show faced the NBA Finals.
CBS: The evening’s highlight was a 1.0 for 60 MINUTES.
Everyone but CBS has new programming tonight. NBC kicks off the evening with a half-hour of Olympic Trials, then airs the season’s first live AMERICA’S GOT TALENT, while FOX counters with its cooking pair, and ABC with THE BACHELORETTE and its flailing THE GLASS HOUSE.
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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