NETWORK UPDATE:  Game 3 of THE NBA FINALS climbed to 5.9 in time-zone adjusted numbers, while the primetime JIMMY KIMMEL LIVE and NBA COUNTDOWN fell to 1.0/1.6.  The only other adjustment was a 0.1 dip for the rerun SUPERNATURAL on CW. TUESDAY CABLE;  PRETTY LITTLE LIARS, just renewed for 2 additional seasons, returned to […]

  A stable summer night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  BROADCAST FINALS ABC:  A synergistic run of the original AVATAR was at 0.35, followed by a rerun of THE CONNERS at 0.18. CBS:  Compared to 2 weeks ago when the network didn’t have the late national NFL game, 60 MINUTES gained 0.04 to 0.75, followed by a NATIONAL CHRISTMAS TREE LIGHTING special at 0.41, […]

> WHERE WE WERE:  Reeling from the news that Don Draper (Jon Hamm) had proposed to his French-Canadian secretary Megan (Jessica Pare).  In other cubicles at Sterling Cooper Draper Pryce, Joan (Christina Hendricks), pregnant by Roger Sterling (John Slattery) and not her doctor/soldier husband, had decided to keep the baby after all, assuming hubby wouldn’t […]

NBC averaged a 4.8 adult 18-49 rating from 7:00-11:00 pm Sunday night in the preliminary fast nationals, although the final rating for Sunday’s coverage will probably be a 5.0 rating when the low-rated 7:00 half hour is excluded from the average.  (The first half hour is often not rated because it does not have national […]

        NETWORK FINALS:  WHEN WE RISE fell another 0.1 in final numbers, putting it at 0.4 and ignominiously even below the documentary hour that preceded it.  The LIFE IN PIECES rerun also dropped 0.1.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA doubleheader […]

        NETWORK FINALS:  SCANDAL lost 0.1 in final numbers, and CBS’s NCAA TOURNAMENT coverage adjusted to 1.2, down rather badly by half a point from last year’s Day 1 broadcast network action.        Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Thursday cable belonged to the NCAA BOURNAMENT, with […]

  CW has clarified that the May 13 episode of its rebooted 90210 will be its series finale, not just the end of its 5th season.  Although CW likes to give its veteran shows a farewell lap on the way out (as Gossip Girl had earlier this season), 90210 earned its abrupt exit with ratings […]