As it turned out, you could stop the beat after all. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

Here is the final Summer Olympic ratings track for Rio 2016, with the official ratings for all 17 nights.  In terms of millions of viewers 2+, Rio finished above Sydney 2000, just above Athens 2004, but below Beijing 2008 and London 2012.  In terms of adult 18-49 rating (what an advertiser cares about), Rio was well below […]

A&E’s Duck Dynasty is in a good position to win another week on all of television.  The second episode of this season is down only half a rating point from last week’s premiere to a 4.5 rating with adults 18-49.

> j It’s taken this long for full ratings to be released from yesterday, mostly because of FOX’s baseball coverage.  And as Mitch Metcalf just reported, tonight is going to be a disaster for FOX as well, with a rain delay in what was supposed to be an afternoon game likely meaning the evening’s scheduled […]

  ADJUSTED UPDATE:  An assortment of 0.1 adjustments, up for THE AMAZING RACE, down for THE GOOD WIFE, BELIEVE, AMERICAN DREAM BUILDERS and DATELINE.  SATURDAY CABLE:  ORPHAN BLACK (BBCAmerica) was at 0.3 in its Season 2 debut.  That number doesn’t sound like much, but it roughly triples what the series was doing in most of […]

  The summer network season continued its quiet exit. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

Here are the weekend sports ratings for Saturday and Sunday August 6-7, 2016.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 150K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size.     For comparison, here is the same chart for the same weekend last year, […]

  An off-night DANCING WITH THE STARS took the evening. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]