This is the time of year when tiny upticks in the ratings are taken for signs of health, and thus last night’s 0.1 increase for BEAUTY & THE BEAST bought it a full season back-order today, much as the previous night’s stunted Chicago Fire increase had done at NBC.  Beauty, to be fair, is […]

BROADCAST FINALS ABC:  STATION 19 was steady at 0.45, GREY’S ANATOMY gained 0.05 to 0.48, and the season finale of ALASKA DAILY was down 0.02 to 0.19. CBS:  Back from a 2-week break, YOUNG SHELDON dropped a tenth to 0.58, GHOSTS lost 0.06 to 0.55, SO HELP ME TODD dipped 0.03 to 0.31, and CSI: […]

NBC  averaged almost a 10.5 Adult 18-49 rating in prime time the week of July 30-August 5, a cool 814% improvement over the same early-August week a year ago.  NBC deftly kept the weekly rating in double digits by excluding the relatively low-rated half hours Friday at 8:00, Saturday at 8:00, and Sunday at 7:00. […]

> AMERICAN IDOL returned to the schedule, towering over everything… except its own past. FOX:  Idol came back with a 7.4, which naturally squashed all its competition.  In fact, it beat the ratings of the other 4 broadcast networks combined.  And yet… the number was down 24% from last season’s Wednesday premiere.  Last year’s 9.8 […]

        NETWORK FINALS:  The rerun NCIS: LA gained 0.1 in final numbers, and the rerun of THE SIMPSONS lost the same.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Syfy’s WYNONNA EARP returned with a 0.13 premiere, up a tick from its last premiere in July […]

  Monday cable was dominated, as usual, by the unscripted (well, let’s pretend they’re unscripted) WWE WRESTLING on USA and LOVE & HIP-HOP ATLANTA on VH1.  (With VH1 back on DirecTV, Love & Hip-Hop had a big ratings bump from 1.5 to 2.0–it’s also notable for a tremendous 1.1 additional rating in its 10PM reairing, […]

  NETWORK UPDATE:  BIG BROTHER, WIPEOUT and the FAMILY GUY rerun each gained 0.1 in final numbers. SUNDAY CABLE:  Lifetime’s THE LOTTERY premiered at 0.4, 0.1 behind its WITCHES OF EAST END lead-in (which was down 0.1 from last week).  HBO took the night, with TRUE BLOOD in the lead, up 0.2 to 1.9.  In […]

  Another Sunday overwhelmed by football. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]