BROADCAST FINALS ABC:  Returning from an off-week, PRESS YOUR LUCK gained 0.03 to 0.46, and GENERATION GAP was down 0.06 to 0.35.  THE CON premiered at 0.23. CBS:  After reruns at 0.31/0.30, BIG BROTHER returned up 0.07 to 0.78, followed by another rerun at 0.20. NBC:  Reruns at 0.21/0.28/0.20. FOX:  Reruns at 0.24/0.12/0.10. CW:  […]

  The HOW TO GET AWAY WITH MURDER season finale barely managed to plea-bargain. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

American Idol isn’t scary anymore. FOX:  As Mitch Metcalf detailed this morning, AMERICAN IDOL‘s 6.0 season debut–while obviously still a huge number for any network series–was down 1.4 ratings points from last year’s premiere, and down a staggering 3.7 points from 2 years ago, a margin that in itself would be the rating for a […]

  A drop for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  Little change from the summer norm. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

Through Friday (the second and final day of the Round of 64), the NCAA Men’s Basketball Tournament turned positive for CBS versus the past three years (up +10% in total viewers 2+ and up +7% with persons 18-49), joining TBS with upward arrows (and green shading) in the chart below.  However, TNT and TRUtv remain […]

NOTE: CBS and NBC time-period ratings below are inflated about a tenth of a point by local broadcast pre-emptions for THURSDAY NIGHT FOOTBALL (aired nationally on the NFL Network). WKRC in Cincinnati carried the game instead of the CBS schedule, and WBAL in Baltimore carried the game instead of the NBC schedule. Also, the ratings […]

The Thanksgiving holiday weekend will cause delays for daily national ratings (live+same day cable and broadcast) for several days.  This is how the ratings should roll out the next week or so. (All times Pacific.) Wednesday Nov 21 nationals available Monday Nov 26 at 1 pm (normally Thursday pm) Thursday Nov 22 nationals available Tuesday Nov 27 at 7 am (normally […]