A moderate return for TOUGH AS NAILS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  Game 1 of THE WORLD SERIES adjusted up a full point to 3.9 (a much higher adjustment than 2016’s Game 1, possibly because LA is boosting west coast viewing this year), but that’s still down 1.7 from last year’s first game.  Elsewhere, THIS IS US, FRESH OFF THE BOAT […]

  Not a lot of change. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  The SUPER BOWL adjusted to 33.4, down 3.7 from 2017, while THIS IS US ended up at 9.3, up 3.2 from last year’s 24: LEGACY.  For those who care, the BOB’S BURGERS rerun gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart   […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

        NETWORK FINALS:  THE CONNERS and THE VOICE gained 0.1 in final numbers, while NEW AMSTERDAM lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Postseason baseball arrived with TBS’s MLB WILD CARD game at 1.33.  On MTV, TEEN MOM gained 0.06 to 0.46, […]

        NETWORK FINALS:  THURSDAY NIGHT FOOTBALL adjusted to 3.9, steady with last week’s game.  Elsewhere, THE GOOD PLACE lost 0.1 in final numbers, as did the reruns of EVIL and the 9:30PM THE UNICORN.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NFL Network’s share of […]

  More truncated seasons.  DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. ABC:  […]