Even SUNDAY NIGHT FOOTBALL quieted for the holidays.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis follows; comparison charts will resume with the return of regular network programming next week.
NBC: SUNDAY NIGHT FOOTBALL, with virtually no competition, was at a preliminary 5.3, down 0.2 from last week’s early number.
CBS: Since FOX had the late national NFL game, 60 MINUTES was way down from last week, but its 1.4 was down just 0.1 from 2 weeks ago. UNDERCOVER BOSS was down 0.2 to 1.4. Reruns followed at twin 0.9s.
ABC: An all-rerun night was led by AMERICA’S FUNNIEST HOME VIDEOS at 0.8. A set of MUPPETS reruns were particularly low, one episode at 0.4 and the other 3 at 0.3s.
FOX: Thanks to the late NFL game, the night’s reruns did nicely, led by THE SIMPSONS at a preliminary 1.9.
NBC continues its curious scheduling of sitcoms SUPERSTORE and TELENOVELA tonight, throwing new episodes onto a night of reruns a week before their “series premieres.” On cable, TNT is so desperate to be out of the LEGENDS business that it’s airing all 3 of the show’s final episodes in a row.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
This feature will return after the holidays.
###
About the Author
