HOLLYWOOD GAME NIGHT got more playful. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  The return of BIG BROTHER was solid, but down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  NOTE:  all comparisons are to 2 weeks ago, since there was no original regular programming on the night after Thanksgiving. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total […]

  Anyone who’s been following the tumult in television, typified by the recently-concluded WGA strike and the ongoing-as-of-this-post SAG-AFTRA strike, knows that a key issue for the industry is that the streamers, who now dominate the programming landscape, keep their metrics deeply opaque.  This is their firm policy not just with their talent, but even […]

Earlier, we saw the season to date ratings for each broadcast network.  Of course, the Monday-Sunday weekly primetime average does not tell the whole story.  Each night of the week has its own character and dynamics.  Here are the night-by-night averages for each network six weeks into the TV season (along the percent change from […]

> DISCLAIMER: These initial impressions are based on the clips (usually 3-5 minutes) released by the networks to use in their Upfront presentations and for promos.  They’re chosen to sell the show, not to accurately represent it.  So take the reactions below with a large satchel of salt–we may well feel differently about these shows […]

    Tell the understudies to start learning their lines, as NBC wants it to be known that the Season 2 version of SMASH, under new showrunner Josh Safran, will be markedly different from the generally assailed Season 1.  No less than 4 major characters are being written out, and all the exits target the […]

  BROADCAST FINALS:  ABC’s NBA game was at 0.64.  FOX’s primetime PAC 12 TOURNAMENT coverage was at 0.32.  CW’s originals were at 0.06/0.02.  In late-night, NBC’s SNL ticked down to 0.80.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  It was Championship day for most college basketball tournaments, and ESPN’s games were at […]