Last night’s Olympic primetime coverage on NBC averaged a turgid 3.5 adult 18-49 rating from 8:00-11:00 pm in the fast nationals.  The 8:00 half hour will almost certainly be excluded from the ratings, as they have on this night for most previous Winter Olympics on NBC.  When that adjustment is made the primetime number will […]

Here are the full week sports ratings for Monday August 30 through Sunday September 5, 2021.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 200K Persons 2+ live+same day).  Programs are grouped by sport and ranked within each sport by P2+ audience size. Here is the same week two years […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

BROADCAST FINALS ABC:  JEOPARDY MASTERS was at 0.54, and JUDGE STEVE HARVEY returned at 0.28.  A rerun followed at 0.26. CBS:  Returning from a rerun week, FBI slipped 0.02 to 0.41, FBI: INTERNATIONAL lost 0.03 to 0.34, and FBI: MOST WANTED was also down 0.03 to 0.34. NBC:  The season finale of NIGHT COURT gained […]

NBC’s Deception premiered to a 2.0 adult 18-49 rating in the fast nationals last night (very close to our 1.9 rating forecast).  Look for the series to go down a few tenths from here in the next few weeks.  Biggest Loser (2.4 rating from 8-10 pm) beat our 2.1 rating forecast and is off to a solid start. […]

Tuesday fast national ratings with relevant comparisons:

  NETWORK UPDATE:  As expected, there were a ton of changes from this morning’s numbers.  On NBC, THE VOICE lost 0.1 to 2.6, and STATE OF AFFAIRS dropped 0.2 to 1.5.  STATE has an excuse for last night, since live news coverage pushed the show by 20 minutes in part of the country and out […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).