> The third week of a network season is a critical one.  Ratings erosion after a series or season premiere is expected and even acceptable, because it’s understood that not every viewer drawn by hype and marketing will be a satisfied customer.  But a continued fall in Week 3 can be a sign of trouble, […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  BROADCAST FINALS ABC:  The line-up aired for the first time since December 16.  STATION 19 rose 0.06 to 0.75, GREY’S ANATOMY jumped 0.17 to 0.78, and BIG SKY was up 0.03 to 0.30. CBS:  Airing for the first time since January 27, YOUNG SHELDON fell a tenth to 0.63, and UNITED STATES OF AL […]

Note: the preliminary ratings below in the 9PM half hour include live news coverage of the Oval Office address followed by additional analysis (until 9:30PM ET / 6:30PM PT on ABC and until about 9:15PM ET / 6:15PM PT on CBS and NBC). Please check back this afternoon for correct program ratings. DEMOGRAPHIC DETAIL: For each […]

  The WINTER OLYMPICS didn’t have Valentine’s Day as an excuse last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

> j It’s taken this long for full ratings to be released from yesterday, mostly because of FOX’s baseball coverage.  And as Mitch Metcalf just reported, tonight is going to be a disaster for FOX as well, with a rain delay in what was supposed to be an afternoon game likely meaning the evening’s scheduled […]

        The technical issues are worked out.  We appreciate your patience.  Here are the Thursday numbers. NETWORK FINALS:  The national NFL PRESEASON game on NBC adjusted up 0.2 to 1.8.  Changes elsewhere were likely due to local NFL preemptions.  On CBS, the LIFE IN PIECES rerun lost 0.1, and the CODE BLACK […]

  Basketball scrambled INSTINCT’s premiere. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]