NETWORK FINALS:  BLUE BLOODS and THE EXORCIST lost 0.1 in final numbers, pushing the latter to a pitiful 0.3.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s USC vs. Stanford COLLEGE FOOTBALL game topped Friday cable at 0.99.  On Discovery, GOLD RUSH gained 0.03 to […]

  Valentine’s Day was slow even for the WINTER OLYMPICS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  There were no changes from the preliminary Wednesday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Fittingly, on the night of the Trump acquittal, Fox News led all of cable with THE FIVE at 0.52/0.85/5.3M, with MSNBC’s RACHEL MADDOW SHOW at 0.24/0.41/3.1M, […]

  Even VICTORIA’S SECRET is feeling ratings erosion. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  The preliminary ratings for Night 4 of the REPUBLICAN NATIONAL CONVENTION were almost identical to last week’s final night of the DNC at 0.4/0.2/0.3 in 18-49s and 5.4M total viewers.  For the Republicans, that was roughly the same as Wednesday’s 0.3/0.3/0.3 in 18-49s and up 500K in total viewers from the previous night, while […]

Note: Numbers for the PRESIDENTIAL DEBATE on ABC, NBC and CBS and NFL THURSDAY NIGHT FOOTBALL on FOX will rise in the official nationals when live viewing on the West Coast before 8PM PT is factored in.  With respect to early ratings vs early ratings for the Debate, the current 5.3 for the 3 networks […]

  NETWORK UPDATE:  Yes, both ABC shows climbed in final numbers, 0.1 bumps for DANCING WITH THE STARS and CASTLE.  There was also an 0.1 increase for THE BIG BANG THEORY.  On NBC, THE VOICE grew by 0.1 but THE BLACKLIST lost the corresponding tenth.  Ratings in key demos for the Top 25 original cable […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]