Only NBC showed real growth. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  Nothing but net. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. ABC:  […]

  THE ROOKIE returned from hiatus. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  NETWORK UPDATE:  Both ROOKIE BLUE and GANG RELATED gained 0.1 in final numbers, putting ROOKIE above lsat season’s finale (although still 0.1 below last season’s premiere). THURSDAY CABLE:  As detailed in today’s WORLD CUP SKEDBALL post, the 2:30PM and 5:30PM matches on ESPN were the day’s highest rated cable telecasts at 1.3.  PAWN STARS (History) […]

  Note that MONDAY NIGHT FOOTBALL preemptions leave ABC and NBC subject to adjustment. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

We spend a lot of time talking about demographics such as adults 18-49 or women 18-34, but those groups are still fairly broad abstractions of the television audience, which of course is made up of individual people.  Although we can’t yet talk about individual viewing behavior, we can in fact look at the audience with […]

The AUDIENCE MAP series continues with a look at the detailed demographics for ABC’s primetime schedule for this season to date.  As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below.  Programs in the chart are grouped by night so you can see the audience flow from 8:00 […]

  NETWORK UPDATE:  A bumpy night for adjustments, with 0.1 deductions for 20/20, DATELINE, both reruns of WHOSE LINE IS IT ANYWAY, and the JANE THE VIRGIN rerun. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): ESPN’S coverage of THE MASTERS took Friday cable honors […]