A strong night for THE BACHELOR. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  More numbers have been released for Sunday night’s event cable airings, and it was a big night for everyone.  The most voracious bite came from the Season 3 finale of THE WALKING DEAD, setting a new record with 12.4M total viewers for the 9PM initial airing alone.  It also had 8.1M 18-49 viewers, making […]

SUNDAY SPORTS.  The second game of an NBA doubleheader on ABC drew decent ratings Sunday (Lakers at Heat), hitting a 5.0 household rating and 10 share in the 54 markets which were able to be measured over the weekend.  (The blizzard in New England and the resulting many power outages forced Nielsen to take the […]

  Unless it was for football, TV viewers were firmly in holiday non-watching mode. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

> Viewers could tell that REVENGE wasn’t FOR REAL. ABC:  Serialized dramas repeat notoriously badly, so the network had the clever idea of filling in the spring schedule gap with a “news” show about true-life crimes that presumably are similar to those in the show, albeit without Emily Van Camp or Madeleine Stowe.  The resulting […]

> The X Factor won Thursday (the fourth of the season) with a 3.6 Adult 18-49 rating.  The Thursday track for X Factor has been 4.3…3.9…4.0…3.6.  The 3.6 will probably go up to a 3.7 or 3.8 in the official nationals later today, but FOX has to be mildly disappointed there is not a 4 […]

  A slight downturn for CMA FEST. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  NETWORK UPDATE:  THE BIG BANG THEORY and CASTLE each lost 0.1 in final numbers, and THE VOICE gained 0.1. Ratings in key demos for the Top 25 original cable telecasts Monday (plus a few other lower-rated but noteworthy programs): ESPN’s MONDAY NIGHT FOOTBALL was naturally at the top of Monday cable at 4.58, although […]