NETWORK UPDATE:  WHAT WOULD YOU DO? slipped 0.1 to 0.5. FRIDAY CABLE:  There was hardly any regular series programming on July 4th.  ESPN’s WORLD CUP coverage, as detailed in our WORLD CUP SKEDBALL post, provided the two highest ratings of the day by far at 2.2/1.8., with a 1.1 for the same network’s telecast […]

  A fairly typical Friday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. CBS:  MACGYVER […]

  NOTE: CBS numbers below do not include live viewing on the West Coast from 5-8PM PT. Ratings for the NCAA TOURNAMENT will rise about +15% later today in the official nationals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 […]

  A mixed but relatively steady night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  NETWORK UPDATE:  On ABC, the season premiere of DANCING WITH THE STARS fell 0.2 from preliminary numbers, but DANCEBATTLE AMERICA gained 0.1.  The AMERICAN NINJA WARRIOR season finale also rose 0.1.  All of the CBS reruns were down:  THE BIG BANG THEORY and SCORPION by 0.2, and THE ODD COUPLE and NCIS: LA by […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday October 18 and Sunday October 19, 2014. The 56 markets (out of 210 total) cover about 70% of the US television population. NFL: Week 7 Sunday 10.6 rating CBS 1 or 4 pm Single (mostly CIN-IND, KC-SD, MIA-CHI) […]

Last night’s Olympic primetime coverage on NBC averaged a turgid 3.5 adult 18-49 rating from 8:00-11:00 pm in the fast nationals.  The 8:00 half hour will almost certainly be excluded from the ratings, as they have on this night for most previous Winter Olympics on NBC.  When that adjustment is made the primetime number will […]

> A lot can happen between the creation of a TV pilot in the spring and production of episodes for the regular season:  a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have had their own turnover in the off-season) give plenty of notes, both helpful and otherwise, and […]