DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).  

      NETWORK FINALS:  The NFL KICKOFF GAME adjusted to 6.7.  Elsewhere, BIG BROTHER gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  MTV’s JERSEY SHORE easily led Thursday cable at 0.86, up 0.06 from last week, but PRETTY LITTLE MAMAS was down 0.06 to […]

        NETWORK FINALS:  NBC and CBS were weirdly full of 0.1 declines in final numbers:  respectively for both episodes of FAM and the reruns of THE BIG BANG THEORY and SWAT; and for SUPERSTORE, AP BIO, WILL & GRACE and SVU.  In addition, for the 2nd consecutive week, FOR THE PEOPLE lost […]

Broadcast and cable L+SD ratings for Monday 12.6.2021 are delayed. A revised release time has not been announced. More updates as they become available. UPDATE #1 [4pm PT 12.7.2021]: Still no revised delivery estimates for Monday numbers. Next possible update is Wednesday morning. We can put a lid on tonight. UPDATE #2 [7:30am PT 12.8.2021]: […]

        NETWORK FINALS:  OLYMPICS coverage gained 0.1 in final numbers to 7.9.  In addition, the entire ABC line-up was down:  the AMERICA’S FUNNIEST HOME VIDEOS rerun by 0.3, and each of CELEBRITY FAMILY FEUD, THE $100,000 PYRAMID and MATCH GAME by 0.1.           Broadcast Official Nationals Program Ratings […]

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  NBC moved into a virtual first-place tie with FOX this past week, thanks to NBC News coverage of the Boston Bomber apprehension Friday night.  For the week, NBC was up 19% over the same week […]

  BROADCAST FINALS ABC:  SHARK TANK dropped 0.06 to 0.45, and 20/20 was down 0.02 to 0.29. CBS:  Returning from a rerun week, SWAT rose 0.09 to 0.52, FIRE COUNTRY edged up 0.02 to 0.44, and BLUE BLOODS was up 0.07 to 0.42. NBC:  LOPEZ VS LOPEZ gained 0.04 to 0.30, and YOUNG ROCK was […]