NETWORK FINALS:  The rerun of ROSWELL, NEW MEXICO lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE SMACKDOWN led Wednesday cable, up 0.09 to 0.75, with TEMPTATION ISLAND up 0.02 to 0.35.  Bravo’s REAL HOUSEWIVES OF BEVERLY HILLS lost […]

   THE VAMPIRE DIARIES brought its A-game to its 3rd season finale, wrapping up (or at least advancing) some storylines while providing massive fodder for Season 4.  It should be noted that Diaries thrives on plot twists and surprises, so SPOILERS WILL ABOUND after the page break.

    NETWORK UPDATE:  There were no adjustments from the Friday preliminary ratings. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery took Friday cable with 1.03 for GOLD RUSH, although that was down two-tenths from last week.  Lead-in GOLD RUSH: THE DIRT was at 0.39.  ESPN had the #2-3 slots with its […]

  NETWORK UPDATE:  The only adjustment from preliminary numbers was a 0.1 increase for THE VOICE. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): Viewers tuned in to watch the Jets blow their lead to the Dolphins, as MONDAY NIGHT FOOTBALL rose 0.28 from […]

>Last network standing: would you believe NBC? NBC: Not only did the network tie for the lead on the night, but all 3 of its shows were up. THE VOICE's results hour was the highest rated show of the evening, and, BIGGEST LOSER had its 2d highest rating in 6 weeks, and FASHION STAR hit […]

  NBC:  The network’s numbers were up, but still nothing to boast about.  (And are shaky to boot, thanks to a baseball preemption in San Francisco.)  DATELINE climbed 0.2 to 1.2, and CROSSBONES is currently up 0.2 to a still-dreadful 0.6. ABC:  ABC was the only network to air non-fireworks original programming on July 4th, […]

> A generally lousy week for network TV continues. ABC: Despite its crossover with PRIVATE PRACTICE, GREY’S ANATOMY (which was admittedly facing American Idol this week) swooned to a season low 3.1, down almost 25% from last week. Free of Idol, Practice saw more benefit from the crossover at 10PM, with a 2.6 that was […]

  The lackluster finales continued. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]