Fittingly, the OLYMPICS ended low. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and Olympics comparisons follow […]

> For one night, at least, all NBC’s dreams came true. NBC:  THE VOICE blew away its competition, especially in the 9-10PM hour.  Its 6.6 rating over 2 hours was naturally way down from Sunday night, where it had the most-watched telecast of all time as its lead-in, but for NBC it was manna from […]

  NETWORK UPDATE:  RUNNING WILD lost 0.1 in final numbers.  It’s worth noting that the high preliminary ratings for PENN & TELLER: FOOL US (0.6) and WHOSE LINE IS IT ANYWAY (0.7) didn’t lose anything after adjustments. CABLE HIGHLIGHTS:  MTV debuted its new Monday line-up, with AWKWARD. at 0.72 (up a healthy 0.22 from November’s season […]

  CW’s Thursday premieres were fairly steady. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

America’s Got Talent powered NBC to another nightly victory last night.  A repeat AGT scored a 2.0 preliminary rating with Adults 18-49 at 8 pm, and an original hour at 9 pm averaged a 3.7 rating (up from the show’s 3.3 last week in the same hour against the Dancing with the Stars finale but down from the 4.3 rating […]

>FOX fell all the way down to a 3.2 rating last night, now in a tie for CBS for first place on the night.  Last week FOX did a 5.1 rating and a year ago on the same night a 7.2 (both nights featured a two-hour Idol).  Granted, last night was only one hour of […]

        NETWORK FINALS:  20/20 and both the new and rerun episodes of MASTERS OF ILLUSION dropped 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  HBO’s REAL TIME WITH BILL MAHER took the Friday cable throne on a very slow night, down 0.02 […]

    Time to trot out the “Everyone was watching THE WALKING DEAD” excuse. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]