The NFL returneth. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. NBC:  […]

30 Rock sinks like a stone. NBC:  Yes, things could get worse for NBC’s Thursday.  30 ROCK, making its final season debut, kicked off with a dreadful 1.3, down in every measurable respect (last season’s premiere, last season’s finale, last season’s average, Community‘s premiere last season in that timeslot).  That being the case, you almost […]

> It turns out there are some numbers so low that even NBC can’t endure them.  After an inconceivably bad 0.8 rating for THE FIRM last night–lower than most network shows score in reruns, and only 0.1 ahead of The Secret Circle on CW–NBC finally pulled the trigger and will push the show to the […]

With the NCIS shows in reruns, only one series even reached a 2 last night. FOX:  The season premiere of KITCHEN NIGHTMARES was at 2.2, down a very reasonable 0.2 from last year and the highest-rated show on a slow night. ABC:  CELEBRITY WIFE SWAP edged up to 1.6, but the finale of THE TASTE […]

  NOTE:  News preemptions related to the death of Justice Ruth Bader Ginsberg may lead to more than typical adjustments in finals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ […]

  Even as a rerun, AMERICA’S GOT TALENT was on top. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

        NETWORK FINALS:  The STANLEY CUP FINALS game, the 8PM episode of the GOTHAM finale, THE BACHELORETTE and the reruns of MAN WITH A PLAN and LIFE IN PIECES all gained 0.1 in final numbers.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  VH1 welcomed […]

Updated ratings for the NCAA Men’s Basketball Tournament through the third Saturday of March Madness (the Semfinals). Two games have been added to the CBS averages. CBS is now averaging over 7.7 million viewers 2+ for the tournament to date this year, up a big +28% from last year and the best performance in recent years, as […]