NETWORK FINALS:  There were significant adjustments (to the next tenth) for CELEBRITY WHEEL OF FORTUNE, HELL’S KITCHEN and CALL ME KAT.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  CNN continued to be the news network of choice on Thursday, with 14 of the day’s […]

> The X Factor won Thursday (the fourth of the season) with a 3.6 Adult 18-49 rating.  The Thursday track for X Factor has been 4.3…3.9…4.0…3.6.  The 3.6 will probably go up to a 3.7 or 3.8 in the official nationals later today, but FOX has to be mildly disappointed there is not a 4 […]

>Compared to last year, CBS is closest to the the network rating on the same night last November.  FOX is still way up over the final Thursday of the 2010 November sweep, and ABC and NBC are way down year-to-year.  On The CW, the theatrical flop Beneath the Blue managed only a 0.8 rating from […]

  Night 6 of the Summer OLYMPICS is typically down, but this year’s drop was more steep than most. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands […]

> Tonight is critical for 3 of the broadcast networks:  FOX will launch its major scripted gamble of the season, the big-budget TERRA NOVA; the CW will find out if GOSSIP GIRL still has enough of a pulse to launch the very different (other than having Josh Schwartz as Executive Producer) HART OF DIXIE; and […]

  BROADCAST FINALS ABC:  THE OSCARS saw a moderate boost from 2022, up 0.27 (7%) in 18-49s to 4.03, and up 2.15M (13%) in total viewers to 18.76M.  Although that’s still far below the 5.3/23.59M of 2020, it was still encouraging in the context of other awards shows heading steadily downward. CBS:  After a 60 […]

UPDATE at 3:40 pm PT: Fast nationals for Monday 12.28.2015 scheduled for release at 5:00 pm PT (8:00 pm ET), an unusually late hour for a data release. But this has been a most unusual day. UPDATE at 2:25 pm PT: Next update at 3:30 pm PT.  Around that time, Nielsen will either announce a data […]

  Fans weren’t lining up for the return of PERSON OF INTEREST. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]