Fittingly, the OLYMPICS ended low. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and Olympics comparisons follow […]

        NETWORK FINALS:  THE VOICE and BROOKLYN NINE-NINE gained 0.1 in final numbers, while CHICAGO FIRE and BEYOND THE TANK lost the same.  (Since someone raised the question this morning, the more precise final rating for NEW GIRL was 0.91, very slightly setting a new series low.)       Broadcast Official […]

        NETWORK FINALS:  THE ROOKIE lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  KILLING EVE returned to AMC and BBCAmerica at respectively 0.14/0.12, compared to last season’s premiere on the same networks at 0.15/0.10.  HBO offered a stark demonstration that viewers […]

  BROADCAST FINALS ABC:  SHARK TANK gained 0.05 to 0.47, and 20/20 ticked up to 0.32. CBS:  On premiere night, SWAT was at 0.38, down 0.04 from last fall’s premiere.  FIRE COUNTRY debuted at 0,40.  The season premiere of BLUE BLOODS was at 0.41, down 0.04 from last season. NBC:  COLLEGE BOWL lost 0.04 to […]

  NETWORK UPDATE:  The unstoppable EMPIRE gained another 0.1 in final numbers, putting it at an astonishing 4.8.  It took AMERICAN IDOL along for a 0.1 boost of its own, and ARROW had an extra 0.1 as well.  The rest of the adjustments were less pleasant, with 0.1 drops for THE GOLDBERGS, BLACK-ISH, THE MENTALIST, CRIMINAL […]

Live programming pays off in this world of countless channels, DVRs and online streaming.  ABC averaged a 2.1 rating with Adults 18-49 from 8-11 pm last night in the preliminary fast nationals on a night devoted to a high-wire stunt, but hit the jackpot (for a Friday night in the summer) at 10 pm with […]

> With the February sweep over, we enter the treacherous March/April period, where more than half the time periods on the broadcast networks have repeat episodes on any given week.  Having originals is a distinct advantage in this time, and NBC was ready with an all-new Monday.  The Voice surged back, and Smash had a […]

  THE BACHELORETTE dropped from last week’s season high. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]