Note: The fast affiliate nationals below for three of the four broadcast networks are subject to change. The ABC and FOX live sports coverage will go up +10% or more in the official nationals when viewing in the Pacific Time Zone from 5-8pm PT is factored in. Conversely, the NBC numbers below from 8:30-10:00pm will […]

  NETWORK UPDATE:  Due to NFL PRESEASON preemptions, comparisons are to last Saturday’s final numbers rather than Sunday’s preliminaries.  On NBC, as expected the HANNIBAL finale lost most of its initial gain, but it did edge up 0.1 to 0.3, after 0.4 for an AMERICAN NINJA WARRIOR rerun.  The NFL PRESEASON game on CBS (Seattle vs. […]

The NCAA TOURNAMENT had a good start. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

        NETWORK FINALS:  THE MIDDLE gained 0.1 in final numbers, and the rerun of THE FLASH lost the same.  Notably, there was no change in the series low NCIS number.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Freeform’s final season premiere of PRETTY LITTLE […]

        NETWORK FINALS:  THURSDAY NIGHT FOOTBALL adjusted to 3.6, up 0.8 from last week’s game.  Elsewhere, THE BIG BANG THEORY and SUPERNATURAL gained 0.1 in final numbers, while WILL & GRACE lost the same.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s Lakers vs. Nuggets […]

        NETWORK FINALS:  SUNDAY NIGHT FOOTBALL adjusted to 6.0, down a point from last week’s game.  On CBS, where football slid the schedule, 60 MINUTES gained 0.04 to 1.9, NCIS: LA rose 0.1 to 0.9, and MADAM SECRETARY’s rating was 0.6, steady with last week.           Broadcast Official Nationals […]

  Not a great night for CBS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

  Basketball again. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. ABC:  The […]