The AUDIENCE MAP series continues with a look at fall 2015:  NBC’s primetime lineup is shown below.  As a reminder, the programs are arranged by broadcast schedule, with each show placed on the night it spent most of the season so far.  The audience share for each of 30 gender-age subgroups is noted for each show, […]

  NOTE:  The comparison chart below is incorrect has been corrected. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  A couple of veterans began their farewells. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

    NETWORK UPDATE:  There was some welcome news for ABC in final numbers, as both SCANDAL and HOW TO GET AWAY WITH MURDER gained 0.1 (although each was still down 0.3 from last week).  In addition, THE BIG BANG THEORY had its customary 0.1 bump. Broadcast Official Nationals Program Ratings Chart     CABLE […]

Through the first Thursday of the NCAA Men’s Basketball Tournament (better known as March Madness), CBS is down -15% in total viewers (persons 2+) to 3.8 million on average for its two evening games (compared to the average of the prior three years), TNT is down -25% to 1.5 million viewers for its four games […]

  THE MASKED SINGER returned from its World Series break. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  It wasn’t quite feeding time at the ZOO. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  Night 1 of the DEMOCRATIC NATIONAL CONVENTION shared the ratings wealth between ABC and NBC, tied at 1.0, while CBS lagged behind at 0.5. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults […]