The news isn’t getting better for the WINTER OLYMPICS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  NETWORK UPDATE:  SHARK TANK and the rerun of MASTERCHEF JR each gained 0.1 in final numbers. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): Discovery’s entire primetime line-up was thematically linked, and all of them landed in the night’s Top 4, with GOLD RUSH: THE […]

  NETWORK UPDATE:  The reruns of THE ORIGINALS and JANE THE VIRGIN each lost 0.1 in final numbers. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): ESPN has made itself the network of college bowl games, and December has as often as not seen […]

> A few notes: these projections are for original episodes (no repeats) aired in the 4th quarter of 2011.  Series premieres will likely be .3-.4 higher, thanks to network marketing pushes, and then tend to go down over time.  We’ll be updating the numbers after we see full pilots and also as we get a […]

  Nothing could touch AMERICA’S GOT TALENT. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

        NETWORK FINALS:  There were no changes from the preliminary Monday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA PLAYOFFS game was at 2.77.  USA’s WWE telecast was at 0.93/0.90/0.80, compared to last week’s 0.90/0.81/0.70.  On VH1, LOVE & HIP-HOP slipped 0.02 to […]

      NETWORK FINALS:  In an odd turn (possibly caused by sports preemption?), the entire ABC line-up–PRESS YOUR LUCK, CARD SHARKS and MATCH GAME lost 0.1 in final numbers.  There were no changes to the early ratings for any other network.           Broadcast Official Nationals Program Ratings Chart     CABLE […]

        NETWORK FINALS:  OLYMPICS coverage adjusted up 0.1 to 6.9 in final numbers.  In addition, the MADTV rerun lost 0.1.   CABLE HIGHLIGHTS:  USA’s WWE SMACKDOWN led Tuesday cable, up 0.01 from last week to 0.82. OWN’s THE HAVES AND HAVE NOTS slipped 0.06 to 0.79.  On Freeform, PRETTY LITTLE LIARS lost […]