NETWORK FINALS:  FOX’s primetime NFL PLAYOFFS game adjusted to 9.93, while as expected the adjusted rating for GREAT NORTH was down half a point.  In addition, THE ROOKIE and 60 MINUTES adjusted to the next tenth.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for MAGNUM PI and WWE SMACKDOWN.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHIGHTS:  ESPN’s NBA doubleheader was at 0.30/0.28.  On VH1, RUPAUL’S DRAG RACE gained 0.02 to 0.26, and UNTUCKED ticked up to 0.18.  […]

Game 2 of the World Series Wednesday night on FOX averaged a 3.4 adult 18-49, matching Game 1’s young adult rating.  Actually, if we look at the rating to two decimal places rather than the archaic one-tenth of a rating point, Game 2 (3.40) is slightly ahead of Game 1 (3.38).  But any reasonable person […]

  LEGENDS OF TOMORROW ended its season quietly. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  The 10PM rerun of the MACY’S 4TH OF JULY FIREWORKS SPECTACULAR lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Most regular cable series took July 4th off, leaving the way clear for ESPN2 to have an unusual #1 […]

        NETWORK FINALS:  THURSDAY NIGHT FOOTBALL adjusted to 1.8.  In addition, the SWAT rerun lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  MTV’s season premiere of JERSEY SHORE: FAMILY VACATION easily topped Thursday cable, although at 0.83/0.83, it was far below […]

  NETWORK UPDATE:  AMERICAN NINJA WARRIOR gained 0.1 in final numbers, while RUNNING WILD and CEDRIC’S BARBER BATTLE each lost 0.1. CABLE HIGHLIGHTS:  ESPN’s coverage of baseball’s HOME RUN DERBY easily won the night at 2.54, and was up a healthy 0.42 over last year.  See Mitch Metcalf’s in-depth analysis of the Derby ratings here.  Related […]

  CW’s season premieres stirred no visible excitement. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]