NETWORK FINALS:  FOX’s THE GIFTED and LETHAL WEAPON held their 0.1 bumps, but the rerun of THE FLASH lost 0.1 in final numbers.  After adjustment, election coverage left NBC on top at 1.3, with ABC at 1.2 and CBS at 0.8.           Broadcast Official Nationals Program Ratings Chart […]

Updated ratings for the NCAA Men’s Basketball Tournament through the third Saturday of March Madness (the Semfinals). Two games have been added to the CBS averages. CBS is now averaging over 7.7 million viewers 2+ for the tournament to date this year, up a big +28% from last year and the best performance in recent years, as […]

  A pair of veterans returned low. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

A very similar week on cable this past week through Monday.  True Blood on HBO plateaued at a 2.6 Adult 18-49 rating, leading all cable telecasts despite being available in a small minority of US television homes.  The Newsroom from Aaron Sorkin plunged 62% with Adults 18-49 and 54% with Viewers 2+.  Don’t look for a build […]

  Another night for none of the networks to feel good about. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  In the worst possible way, there’s no longer any doubt about DOUBT. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

> DISCLAIMER: These initial impressions are based on the clips (usually 3-5 minutes) released by the networks to use in their Upfront presentations and for promos.  They’re chosen to sell the show, not to accurately represent it.  So take the reactions below with a large satchel of salt–we may well feel differently about these shows […]

The World Series begins tonight at historic Fenway Park, as the St Louis Cardinals take on the Boston Red Sox in a re-match of the 2004 Series.  Ratings for the World Series are very erratic.  Since 2003 (the last 10 Series), Game 1 has averaged a 5.1 adult 18-49 rating, with a high of 8.0 […]