Republicans ♥ NBC? NBC:  Somewhat ironically, considering the Right’s loathing of MSNBC, preliminary numbers have the Peacock as the GOP network of choice for last night’s coverage of the REPUBLICAN NATIONAL CONVENTION, with a 1.3, more than the CBS and ABC numbers combined.  The rating may be somewhat attributable to the 2.4 earned in […]

        NETWORK FINALS:  As we noted this morning, sports preemptions were so plentiful last night that we held our analysis for final numbers. NBC:  THE WALL gained 0.2 to 0.9, then SATURDAY NIGHT LIVE held at last week’s 1.2.  After a 0.5 rerun of GREAT NEWS, THE NIGHT SHIFT rose 0.1 to […]

  Amazingly, the phenomenon that is DUCK DYNASTY may still not have peaked.  Last night’s Season 4 premiere on A&E hit a new high, with 11.8M viewers (more than 2M more than April’s Season 3 finale), and an 18-49 number that should translate into a 5.0-5.1 rating (almost a full point above April’s 4.3).  That’s […]

  The storyline on Under the Dome may be getting increasingly wacky, but viewers are hanging in. CBS:  UNDER THE DOME held even at 2.4, tying its series low, but still towering over everything else that aired last night.  The reruns that preceded it were all 0.9-1.0. NBC:  A bad night.  AMERICAN NINJA WARRIOR slipped […]

> We’ll have an updated chart with specific ratings and trends up later today, but meanwhile here’s a rundown on how last night’s shows fared.  Note that both NBC and CBS will have football-related changes once the night’s final, time-zone adjusted ratings are released, and that the CBS schedule slipped by a bit more than […]

  The conventions are over, and TV’s summer Fridays are as dull as ever. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  Don’t get too comfortable with this morning’s numbers.  Per Mitch Metcalf:  “Because of local pre-emptions for NFL preseason games, each network except for FOX should decline in the official nationals.  CBS, NBC and CW should drop about one tenth of a rating point (maybe two tenths).  But ABC will drop the most (down four […]

  The pattern of solid 2018 returns continued. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]