NBC had a relatively weak Sunday night, but it still won the night handily.  CBS had a very good Sunday, as the 4:30 pm national NFL game went into overtime and ended closer to 8 pm than the expected 7:30 pm.  ABC bounced back a bit from last week, while FOX took it on the […]

  For the most part, Labor Day brought the networks some modest increases. ABC:  MISTRESSES may be gaining some momentum at the right time, as its 2d try at 9PM (and penultimate episode of the summer) increased a healthy 0.3 to 1.3.   CBS:  The Time Warner Cable/CBS settlement (just in time for the start […]

  There was barely any original programming on the networks for the Friday of Labor Day weekend.  NBC’s DATELINE was up 0.3 from last week to a 1.0 that tied a SHARK TANK rerun as the highest number of the night (DATELINE was also 0.3 ahead of the AMERICA’S GOT TALENT rerun that filled NBC’s […]

  DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. NBC:  The WINTER OLYMPICS […]

  THE NIGHT SHIFT demonstrated the value of a lead-in. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  BROADCAST FINALS ABC:  The broadcast share of the NFL DRAFT was at 0.86, down 0.19 from last year’s ABC portion. CBS:  YOUNG SHELDON gained 0.04 to 0.62, and UNITED STATES OF AL ticked up to 0.42.  Preceded by a rerun at 0.35, a new HOW WE ROLL slipped 0.03 to 0.32.  BULL was up […]

  Some moderately promising numbers for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  Welcome to Upfronts week, when the broadcast networks (or what’s left of them) announce their Fall schedules and attempt to generate billions of dollars worth of excitement from advertisers.  It’s harder than ever to authoritatively analyze the thought process that goes into a broadcaster’s cancellation, renewal and pick-up decisions, because network ad revenues directly […]