NBC does the other networks a favor. NBC:  AMERICA’S GOT TALENT didn’t air last night in favor of a FEAR FACTOR special, which shot a hole in the network’s ratings for the night.  Fear only managed a 1.3, and that pulled AMERICAN NINJA WARRIOR down to 1.4, off half a ratings point from its last […]

  REEF BREAK ended its summer quietly. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

Even the Closing Ceremony did extraordinarily well this Olympics.  In the preliminary fast nationals, NBC averaged an 8.8 Adult 18-49 rating from 8-11 pm last night.  NBC usually runs the lower-rated 7 pm hour on the final night without commercials so that hour can be excluded from the nightly average.   (Even if the 7 […]

NBC had a terrific first night of The Voice and Revolution combo.  In its second Monday this season, The Voice perked up to a 4.6 rating with Adults 18-49 from 8-10 pm, up from a 4.2 last Monday.  There seemed to be a lot of radio advertising over the weekend and all day yesterday driving tune in to this night, and […]

  NBC understandably wants to shout its early-season good tidings as loudly as possible, and to that end it’s given very quick back orders (9 additional episodes on top of the 13-episode initial order) to REVOLUTION, GO ON and THE NEW NORMAL.  The first two of these are completely logical, as Revolution and, to a […]

Here are the full week sports ratings for Monday October 21 through Sunday October 27, 2019.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+ live+same day).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the similar chart for the same […]

NBC Monday moved up again, a 4.3 Adult 18-49 prime time rating in the fast nationals (probably a 4.4 in the official nationals). CBS and ABC are even with recent weeks.  FOX earned a 1.3 in the fast nationals for Game 2 of St Louis vs San Francisco.  We’ll say the game goes up to […]

In the official ratings, Game 2 of the World Series came in at a 3.5 rating with Adults 18-49, above the 2.9 fast national rating and even higher than our adjusted 3.3 rating from this morning.  The World Series remains a disaster, however. Last night is clearly the lowest rated Game 2 in history with […]