NETWORK FINALS:  The only change from preliminary numbers was a 0.1 drop for the HOME FREE rerun.     Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  It was the start of a slow holiday weekend for cable, but SHARK WEEK still performed for Discovery, with SHARK BAIT at 0.59 […]

        NETWORK FINALS:  DATELINE dropped 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart       NOTE:  At this time, we have no Saturday cable ratings lower than the Top 150 on the charts below. CABLE HIGHLIGHTS:  ESPN had all of the Top 12 slots on […]

  The only faint sign of ratings life came from the US OLYMPIC TRIALS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  THE BACHELORETTE dropped from last week’s season high. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

Sunday preliminary broadcast ratings: 60 Minutes and the CBS 7:00-7:30 half hour specifically inflated by 10 minutes of the end of Masters coverage from 7:00-7:10 pm (mostly the monumentally awkward and amazingly tense ceremony in “Butler Cabin,” where the Green Jacket is awarded).

In addition to the four usual NFL time periods on Sunday (two 1:00 pm games, a 4:30 pm national game and the 8:30 game on NBC), Thanksgiving day featured a national NFL tripleheader.  Of all the games this week, the 12:45 Thanksgiving game on CBS was the highest-rated (15.2 household rating in the 56 metered […]

  OSCARS UPDATE:  The shortfall for last night’s ACADEMY AWARDS presentation was even worse in time zone-adjusted numbers, with the ceremony only up to 10.8, down 2.3 points from 2014.  Although a lot of the fault has to do with the arthouse nature of the major nominees, it’ll be interesting to see if the Academy and […]

Past Winter Olympic Same Night (Second Saturday) P18-49 live+same day ratings: 2014 Sochi 4.4, 2010 Vancouver 7.4, 2006 Turin 6.3, 2002 Salt Lake City 8.8 Last night’s NBC Olympic fast nationals should rise about +1% in the official nationals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics […]