NOTE TO READERS:  Charts will be updated and reformatted later today.  Charts have been updated to the normal format. NETWORK UPDATE:  BIG BROTHER had an extra 0.1 in final numbers, and so did the reruns of BOOM and DATES.  The BONES rerun, however, lost 0.1. CABLE HIGHLIGHTS:  The appeal of presidential politics mixed with […]

  BROADCAST FINALS ABC:  On a season finale night, THE ROOKIE was at 0.51 (up 0.14 from last week and up 0.15 from last season’s finale), THE ROOKIE: FEDS was at 0.32 (up 0.08), and WILL TRENT was at 0.27 (up 0.07).  CBS:  Reruns at 0.29/0.25/0.22. NBC:  NIGHT COURT lost 0.05 to 0.34, LOPEZ VS […]

  History Channel has to be awfully happy with its decision to get into the scripted programming business.  Part 1 of HATFIELDS & MCCOYS (our review is here) premiered last night to the largest non-sports audience in basic cable history, almost 14 million people (17 million with the rebroadcast added), and what should be around […]

  CELEBRITY FAMILY FEUD exits on top. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

        NETWORK FINALS:  NBC’s STANLEY CUP FINALS game adjusted to 1.7.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  MTV’s DOUBLE SHOT AT LOVE led Thursday cable, up 0.03 to 0.39, with HOW FAR IS TATTOO FAR at 0.16/0.14 compared to last week’s 0.16/0.12.  USA’s QUEEN […]

The second leg of horse racing’s Triple Crown was up versus last year (the pre-race coverage was up 24-49% versus last year, while the race coverage was up only 9% versus last year).  Certainly, millions of TV sets were immediately shut off when Orb (winner of the Kentucky Derby failed miserably in the Preakness).  The […]

  It’s going to be a long spring. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  The night was driven by football. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]