The declines continued. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. ABC:  […]

> The night before Thanksgiving has an odd balance:  viewership is down, but advertiser interest is up (anyone who watched primetime last night was buried under retailer promos for Black Friday sales)–hence, original programming on a night that often sees season-low ratings. ABC:  The Alphabet was both the main recipient and victim of the odd […]

  NETWORK UPDATE:  THURSDAY NIGHT FOOTBALL adjusted up to 6.0 in final numbers., 0.1 above last week’s game.  In addition, THE VAMPIRE DIARIES gained 0.1. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NFL Network’s share of THURSDAY NIGHT FOOTBALL was up 0.11 from last week to 1.30.  More sports followed, as TNT’s […]

  BROADCAST FINALS ABC:  A SCHOOLHOUSE ROCK special was at 0.37.  After reruns at 0.23/0.21, SOUL OF A NATION was at 0.23. CBS:  THE PRICE IS RIGHT AT NIGHT ticked down to 0.63, LINGO dipped 0.04 to 0.43, and TOUGH AS NAILS was down a tenth to 0.24. NBC:  Reruns at 0.38/0.37/0.32. FOX:  NAME THAT […]

  #OscarRatingsSoMeh DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart.   ABC: Despite […]

      Analysis to follow.       Broadcast Official Nationals Program Ratings Chart   Top 50 Original Cable Telecasts with Demographic Detail Top 150 Original Cable Telecasts To search for a show: type Ctrl-F and type your show title in the search box. Top 150 Original Cable Telecasts: Sunday July 4, 2021 P18-49 P2+ Rank […]

Updated weekly chart:

  The NBA FINALS swallowed primetime once again. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]