March 11, 2013

Weekly Network Ratings: NBC Hits a Weekly Low and FOX Pulls Into a Virtual Tie for Second Place

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Written by: Mitch Metcalf
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For the second week in a row, FOX is the only network above a 2.0 rating in the prime time weekly average.  NBC is headed for a record low week: the estimated 1.13 falls comfortably below the previous low (week 19 of the season, January 28-February 3).  Week 19 had a pretty good excuse: the Super Bowl airing on CBS.  This week’s anemic performance is strictly a function of the Voice-less schedule.

Weekly Rating Mar 4-10
18-49 Rating Vs Last Year
FOX 2.35 -30%
CBS 1.84 -18%
ABC 1.48 -23%
NBC 1.13 -39% New low for a week this season

FOX has almost caught NBC for second place for the season.  Next week, the networks will officially flip positions in the season ranking.  For the last eight weeks, NBC has averaged a 1.26, while FOX has averaged a 2.31 rating.  The Voice will eliminate some of that gap starting March 25, but FOX will maintain enough of an advantage to solidify its second-place position for the season by the end of May.

Season to Date Sep 24-Mar 10
18-49 Rating vs Last Year (Projected full season)
CBS 2.57 -1.7% (2.38)
NBC 2.20 -7.7% (2.07)
FOX 2.19 -23% (2.17)
ABC 1.87 -11% (1.86)

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.