DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

Suddenly those ABC sitcoms aren’t such sure things. ABC:  For the third consecutive week, LAST MAN STANDING and MALIBU COUNTRY fell, to 1.4 and 1.3 respectively.  That’s particularly worrisome for Malibu, which dropped a big 0.4.  Both shows are still probably fine as long as they hold at their current levels (they continued to hold […]

Here are the full week sports ratings for Monday December 16 through Sunday December 22, 2019.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+ live+same day).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the similar chart for the same […]

  ABC announced its midseason premieres and timeslots today, and while most of them were predictable (a pair of shortform reality series to fill in for the Dancing With the Stars results show between cycles on Tuesdays, replacements for the canceled 666 Park Avenue and Last Resort), the news wasn’t good for Happy Endings and Don’t […]

        NETWORK FINALS:  THE BACHELOR gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE coverage led Monday cable at 0.78/0.75/0.70 compared to last week’s 0.80/0.78/0.72.  VH1’s LOVE & HIP-HOP was at 0.65/0.60 compared to last week’s 0.54.  Bravo’s BELOW DECK […]

NBC’s prime time Wild Card game Saturday night (Minnesota at Green Bay) easily destroyed the competition — a 9.2 rating with Adults 18-49 from 8-11 pm against a 1.9 rating combined for CBS (0.8), FOX (0.7) and ABC (0.4).   The 9.2 fast national rating should rise to around a 10.6 rating in the official nationals. But […]

  Returnees were steady or slightly down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

SUNDAY SPORTS.  The calm before the storm of next week’s Super Bowl Sunday: the most watched sporting event of the year, the most watched telecast of the year, and the most viewed day of the year.  A kind of typical winter Sunday with two NBA games on ABC and a golf tournament on CBS with […]