>The top two programs on cable this week aired on Sunday against the not-what-it-used-to-be but still very big Academy Awards on ABC.  Most notable was Walking Dead on AMC at 9:00 pm, just when the awards ceremony was getting rolling.  Facing the huge entertainment special, Walking Dead actually was up over last week, from a […]

  BROADCAST FINALS ABC: SHARK TANK dropped 0.07 to 0.48, and 20/20 fell 0.22 to 0.27. CBS:  The primetime NCAA TOURNAMENT games were at 0.77/1.38. NBC:  THE BLACKLIST returned from a week off down 0.08 to 0.23, and DATELINE was up 0.08 to 0.35. FOX:  WWE SMACKDOWN ticked up to 0.58. CW:  CHARMED gained 0.02 […]

>Over the past seven days (last Tuesday through Monday night), the cable landscape again was led by the vampires of TRUE BLOOD on HBO’s signature Sunday night.  ENTOURAGE fell off our list (down to a 1.2 rating with Adults 18-49 this week), while CURB YOUR ENTHUSIASM posted its usual 1.0 rating with young adults.  Shark Week […]

  BROADCAST FINALS ABC:  The 8PM & 9PM shows hadn’t aired since March 23.  THE GOLDBERGS returned down 0.02 to 0.46, followed by THE WONDER YEARS up a tick to 0.34 from last week’s out-of-timeslot airing.  THE CONNERS returned down 0.05 to 0.43, followed by HOME ECONOMICS down 0.06 to 0.26.  A MILLION LITTLE THINGS […]

> DISCLAIMER: These initial impressions are based on the clips (usually 3-5 minutes) released by the networks to use in their Upfront presentations and for promos.  They’re chosen to sell the show, not to accurately represent it.  So take the reactions below with a large satchel of salt–we may well feel differently about these shows […]

  BROADCAST FINALS ABC:  Returning from a 2-week break, SHARK TANK dipped 0.02 to 0.46, and 20/20 ticked down to 0.30. CBS:  COME DANCE WITH ME dropped 0.06 to 0.19.  The season finale of MAGNUM PI was at 0.34, up 0.03 from last week, and down 0.07 from the 2021 finale.  The season finale of […]

  2 hours of THE VOICE was all network TV could muster for excitement last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

> BROADCAST UPFRONT DONE.  Broadcasting & Cable reports that the broadcast upfront market is finished with sales exceeding $8.6 billion for ABC, CBS, NBC, FOX and CW.  Other reports have the total haul over $9 billion.  You can guarantee that network sources are placing the commitments north of $9 billion and that agency sources are […]