The NFL’s preseason isn’t as dominant as the league will shortly become, but it does the job. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

  FX’s new series THE AMERICANS got off to a fast start last night, with a 1.2 in the 18-49 demo for its initial airing at 10PM, and 3.2M total viewers.  (Those numbers get bumped up to 2.0 and 4.7M when late-night re-airings are added.)  The 10PM numbers were comparable to the launches of American […]

No good news for anyone last night. ABC:  It was never clear why ABC renewed BODY OF PROOF, which had marginal ratings last season (reportedly foreign sales played a part, as the network’s in-house studio produces the show), but last night’s season premiere certainly didn’t justify the decision.  Despite very little competition on the other […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  CBS has reversed its previous strategy of launching GOLDEN BOY with two Tuesday airings and then moving it to the Friday 9PM slot.  Instead, the show will remain on Tuesdays, with that night’s VEGAS shifting to Fridays starting April 5 (after the network’s NCAA tournament coverage is over). It’s a “why not?” move for […]

  CBS:  From Mitch Metcalf:  The regular CBS Sunday schedule is on a 45-50 minute slide.  The NCAA tournament ran over to about 7:50 pm (North Carolina vs Kansas).  The 3.8 adult 18-49 rating shown above is an adjusted fast national rating, a ShowbuzzDaily estimate of what the official rating will be tomorrow morning when […]

  The NCAA BASKETBALL CHAMPIONSHIP GAME owned the night, yet didn’t disrupt anyone else very badly. Fast national ratings for Monday (with CBS adjusted upward by ShowbuzzDaily to estimate the ultimate time-zone adjusted performance in the official nationals) and comparisons to the similar night last year. CBS:  Our estimate is that the NCAA Championship will […]

  Even The Voice lost momentum on a very blah night for network television. NBC:  THE VOICE tumbled 0.6 to 4.0, its lowest rating of the spring cycle.  After that, the final scheduled airing of READY FOR LOVE held even, for what it’s worth, at 1.2. CBS:  Both NCIS shows remained subpar, with the mothership […]