NBC’s exit from the Thursday scripted pool gave it an upgrade. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  NETWORK UPDATE:  BIG BROTHER gained 0.1 in final numbers.  (Footnote:  after EXTANT sets its series low 0.6 this morning, CBS announced that beginning next week, it will move to 9PM with BIG BROTHER as its lead-in, rather than following a CRIMINAL MINDS rerun.)  MASTERCHEF also received an 0.1 bump, as did the rerun of SUPERNATURAL. CABLE HIGHLIGHTS:   A&E’s […]

  THE ESPYS enjoyed their move to broadcast TV. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  NETWORK UPDATE:  The ALL-STAR GAME adjusted to 3.1 in final numbers.  In addition, AMERICA’S GOT TALENT and HOLLYWOOD GAME NIGHT swapped 0.1, the first up and the second down. CABLE HIGHLIGHTS:   OWN’s THE HAVES AND HAVE NOTS gained two-tenths to take the Tuesday cable lead at 1.01.  THE DEADLIEST CATCH didn’t air last week due to […]

NOTE: This post will be updated with the official national ratings for the 2015 All-Star Game, when available later today. The All-Star Game on FOX on July 14, 2015 is currently averaging a 2.8 adult 18-49 rating from 8:00-11:00 pm ET in the fast nationals and should go up to around a 3.0 adult 18-49 rating in […]

  Baseball’s ALL-STAR GAME was a little dimmer this year. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

ESPN and MLB tinkered with the Homerun Derby format this year, adding a clock and moving to a bracket format.  It all worked, with the best persons 2+ audience for the ESPN special (7.1 million) since 2009 (8.25 million).  The younger demos (adults 18-49 and men 18-49) were only the best since 2013, but those […]

  NETWORK UPDATE:  AMERICAN NINJA WARRIOR gained 0.1 in final numbers, while RUNNING WILD and CEDRIC’S BARBER BATTLE each lost 0.1. CABLE HIGHLIGHTS:  ESPN’s coverage of baseball’s HOME RUN DERBY easily won the night at 2.54, and was up a healthy 0.42 over last year.  See Mitch Metcalf’s in-depth analysis of the Derby ratings here.  Related […]