March Madness begins. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. CBS:  […]

  It really takes some doing to have ratings too low for CW on Friday nights, but CULT pulled it off, yanked from the network’s schedule with almost half of its episodes still unaired.  (Last week Cult had a 0.2 rating in 18-49s and was watched by a total of 622,000 viewers.)  For the rest of […]

> If you liked the ratings projections post for Fridays, you’ll love this post for SATURDAYS.   Six hours of repeats on the broadcast networks, a withering reality franchise in Cops, and one original scripted show.  ABC has the only game in town, the primetime college football game of the week.  Click “read more” to see the […]

  Other Nielsenwar Network Report Cards:  ABC, FOX, NBC Tried and True is starting to look more tried. Full Season To Date (thru May 3) 18-49 Rating Average:  1.81 (down 4.1% from last season)–note, however, that last season didn’t include Thursday Night Football. Grade:  B What Happened: Sunday:  Madam Secretary and The Good Wife are […]

  For a show perceived as standard medical soap, PRIVATE PRACTICE has gone through quite a few permutations in style and focus over its 5 seasons.   Conceived originally as a light-hearted spinoff to Grey’s Anatomy, built around Grey’s character Addison Montgomery (Kate Walsh), aka Derek’s first wife, the show tried to pull humor from […]

> Facing the finale of America’s Got Talent (a 3.3 demo rating from 8:00-9:30), Survivor premiered at a 3.3 or 3.4 (depending on rounding) last night, slightly below our Fall forecast for the granddaddy of all reality shows.  Interest should build as the season on the island wears on so it could hit our projected […]

> Just how big a fan are you of RULES OF ENGAGEMENT?  If CBS dropped it off the top of the Empire State Building, would you jump after it?  Because that’s pretty much what they’ve done by (probably only temporarily) airing new episodes on Saturdays.  The rest of the night isn’t even worth mentioning… The […]

        NETWORK FINALS:  THE BLACKLIST gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led Friday cable, down a tick to 0.47, with LIVE PD: WANTED down 0.05 to 0.32, and the lead-in hour up 0.02 to 0.24.  Fox […]