The first Sunday night of Olympic coverage averaged a 6.9 adult 18-49 rating on NBC from 7:00-11:00 pm.  This is well below the 7.5 rating on the same night in Turin and even slightly below the relatively weak night in Vancouver (7.0).  Last night’s coverage featured:  Team Ladies’ Free Skate & Ice Dance, Men’s Downhill, […]

  BROADCAST FINALS ABC:  The season finale of DANCING WITH THE STARS was at 0.88, up 0.21 from last week but down from 1.0 last year.  THE GOOD DOCTOR rose 0.11 to 0.49. CBS:  The latest run of RUDOLPH THE RED-NOSED REINDEER was at 0.58, down from last year’s 1.1 (on a Tuesday).  Reruns followed […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for CELEBRITY WHEEL OF FORTUNE and THE HUSTLER.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA doubleheader was at 0.75 (Lakers vs. Nets)/0.44 (Toronto vs. Milwaukee).  A&E’s THE FIRST 48 was at 0.35/0.18 […]

        NETWORK FINALS:  There were no changes from this morning’s preliminary numbers.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Because USA reports its WWE ratings in hour-long segments, Hour 1 took the night’s cable honors at 1.38, with the latter 2 hours at 1.31/1.26, compared to […]

  The WEIRD LONERS are likely to stay that way, although there was enough bad news for all the networks last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and […]

  BROADCAST FINALS ABC:  BACHELOR IN PARADISE fell 0.12 to 0.44, and THE GOOD DOCTOR plunged 0.14 to 0.25. CBS:  THE NEIGHBORHOOD dipped 0.03 to 0.49, and BOB HEARTS ABISHOLA was down 0.03 to 0.41.  NCIS lost 0.04 to 0.39, and NCIS: HAWAII was down 0.06 to 0.28. NBC:  THE VOICE ticked up to 0.72, […]

>NBC won the night with the NFL Pro Bowl, a mere tune-up to the real numbers it will post when the New York Giants take on the New England Patriots in the Super Bowl in Indianapolis.                    Nightly Primetime Average Sunday         NBC    CBS    […]

  NETWORK UPDATE:  THE BACHELORETTE finale gained 0.1 in final numbers, but the AFTER THE ROSE post-show lost the same amount.  RUNNING WILD also declined by 0.1, as did PENN & TELLER: FOOL US and CEDRIC’S BARBER BATTLE. CABLE HIGHLIGHTS:  VH1’s LOVE & HIP HOP ATLANTA was very steady in its place at the top of […]