NETWORK FINALS:  The MACGYVER rerun lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Fox News’s TUCKER CARLSON TONIGHT led Friday cable at 0.33/0.52/3.9M, with MSNBC’s RACHEL MADDOW SHOW at 0.24/0.35/1.9M, and CNN TONIGHT at 0.21/0.33/1.3M.  VH1’s RUPAUL’S ALL STARS dipped […]

    Even as the scripted drama business on the broadcast networks subsides into increasing irrelevance, new players arise who want to take part.  Dramas may not be cost-effective in the way that they once were, but they’re still an unmatched vehicle for branding–just ask AMC–and Netflix, Amazon and Hulu are among the entities who […]

  EMPIRE ended 2015 strongly. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  Even a thrilling SUPER BOWL slipped in this new TV world. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

    One-third of last year’s viewers have left.   FOX:  The next-to-last AMERICAN IDOL of the season, airing against repeats on every other network, scored a 4.2, which gave FOX the nightly win but was down a whopping 2.2 rating points from last year’s parallel show.  GLEE‘s season finale, given that mighty lead-in, earned […]

> FRINGE leans way out over the edge of the cliff. FOX:  FRINGE is one of the few shows on television that could claim with a straight face that its audience overlaps with The Hunger Games so strongly that the ratings might actually have been affected by that movie’s opening night.  Plus last night was […]

  Broadway didn’t stand a chance against basketball. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  LEGENDS OF TOMORROW ended its season. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]